Zecar came to this world for a very important mission, other than entertaining us; all of the proceeds from the royalties will go towards reforestation projects in Rio de Janeiro State, Brazil. The funds will contribute to the planting of thousands of trees a year to help restore part of the Atlantic tropical rain forest, the most critically damaged in Brazil, with the richest variety of trees anywhere in the world. ZeCar is a very simple toy car. Just push it, and try to make it overcome small obstacles. ZeCar can even slide on its back if the going gets tough, but you don’t have to push ZeCar very hard. The car operates on a flywheel, which means that once you get it going with that first easy push, it’ll do the rest. It is also interesting because there is no need to pull it back first; just push, and watch it fly. ZeCar is a unique flywheel car in the fact that its gears are exposed, allowing you to see exactly how it functions. With its simple fun and elegant design, ZeCar is a great toy for kids, and an excellent desk toy for adults.
This product was designed by Chico Bicalho. Chico was born in Rio de Janeiro and studied at an elementary school where the football field had trees throughout, because the school was against cutting them down. Later he moved to Petropolis, RJ, an area surrounded by the South Atlantic tropical rain forest. Since 1995 he has been working with a group of friends on reforestation projects replanting native South Atlantic tropical rain forest trees.
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